Situation:
A Fortune 100 company had a diversity Intranet website. There
was little awareness of the site so it was not having the
needed impact.
Solution:
The website was redesigned emphasizing employees’ needs.
New information, practical and useful tools, and FAQs were
custom designed to meet the needs of the corporate diversity
strategy and employees. The website was promoted through
various employee communications media.
Outcome:
Website awareness and tool usage increased significantly.
Employees increasingly went to or were directed to the website
for information. This freed up time for the corporate and
business unit diversity managers to focus on more strategic
issues. |
